Web Design e User Experience
- Università, Istituto o Scuola: Università di Udine
- Corso di Studi:
- Docente(i): Luca Chittaro
- Livello: Laurea Magistrale
- Lingua: Italiano
- Durata dell’intero corso: 96
- Modalità di partecipazione: In presenza, Da remoto
User Experience. Definitions. Measurement. Theories and models.
Web Design basics. Web Typography , text, fonts, styles, readability, classifications. Typeface personality. Examples. Visual hierarchy. Color. CSS and examples. Designing a page, layout, grids, examples and tools.
Persuasive aspects of Web communication and technology. Definitions. Changing user’s attitudes and behaviors. Fogg’s Behavior Model (FBM). Fogg’s 8-step design process. Cognitive Processing Models of Persuasion. Message Effects. Channel and Receiver Factors in Persuasion. Persuasion heuristics: reciprocation, commitment and consistency, social proof, liking, authority, scarcity. Social Judgment Theory and Cognitive Dissonance Theory. Information Campaigns. Case studies in Health and Safety.
Evaluations of Web sites and persuasive technology. Evaluating the User Experience. Measuring emotions. Defining and Measuring Attitudes and Behaviors. Designing experiments. Using physiological measures of emotions.